Imagine if instead of adverts the billboards of a city displayed art sent in by the inhabitants? This became reality in Helsinki at the end of November (28.11.-30.11.2014 at 6-11 p.m. ), when the Jotain muuta kuin mainoksia! (Something else than adverts!) project, a collaboration between Riikka Lammi and the Finnish Museum of Photography, took over the Lasipalatsi square.
I took part to this project with three photos, which are works number 4-6 from my Suomenlinna series. Here is one example of a projected photo onto wall of the Rio Rex, number 6: The house of Hobbits.
See also: The Finnish Museum of Photography: Jotain muuta